This was a great story about how Google’s search distribution deal dramatically increased cost of entry for Neeva, a putative competitor. This also reminded me of the Monster/AB InBev deal mentioned in “The Little Book that Builds Wealth:” To be fair, it is occasionally possible to take the success of a blockbuster product or service and leverage it into an economic moat. Look at Hansen Natural, which markets the Monster brand of energy drinks that surged onto the market in the early part of this decade.