A/B testing for the statistically inclined

Another of my clients is about embark on another round of A/B testing, so I thought I’d post some of my favorite A/B testing resources, summarizing each as a single rule: Why you should always set your sample size (n) in advance:In How Not to Run an A/B Test @evmill makes the case for always fixing yourContinue reading “A/B testing for the statistically inclined”