Using Lifetime Total Value correctly

I’m elbows-deep in an optimization project, helping the client track churn, retention, ARPU and LTV. Forbes online published this article warning about the dangers of relying on LTV; I agree with much of it. The headline was misleading, but the article was quite good. LTV is a tool, not a substitute for strategy. LTV forcesContinue reading “Using Lifetime Total Value correctly”


This month’s Fast Company features a cover story about Amazon’s Kindle. It describes how Amazon could use the Kindle to squeeze publishers out of the book value chain. It also talks about how Apple might respond, and what the ensuing battle might look like. Over the past few years I’ve been impressed by Amazon’s willingnessContinue reading “Evolve.”