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Tag Archives: market research

What Is a Confidence Interval and Why Would You Want One?

The best (and least “mathy”) explanation I’ve seen for Confidence Intervals in a long time. Anyone who relies on quantitative research should understand this. What Is a Confidence Interval and Why Would You Want One?

Posted byJoseph Bou-YounesNovember 14, 2011Posted inarticlesTags:a/b testing, market research, statisticsLeave a comment on What Is a Confidence Interval and Why Would You Want One?
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