Tech Philosophy: The Google Tax
techphilosophy:
Two days ago I came across this: Orange ‘forces Google’ to pay for mobile traffic. Clearly Orange has no idea how the internet works and what’s their involvement in it. The ISP is just a dumb pipe to connect the user to a server, nothing more. If their users are using too much bandwidth and the…
Orange knows exactly how the internet works. They’re just trying to change it for the worse.
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Sanity Checking your Metrics - Follow the Money
Most of my engagements start with a metrics and reporting review; one of these days I’ll write a long post on how to do it properly. In the meantime, here’s my take on Google’s post describing 5 Ways To Ensure Google Analytics Is Running Perfectly ; I’ve re-ordered things slightly.
FOLLOW THE MONEY!
If you’re like most sites or apps you don’t get paid for page views or time spent; you get paid for ads, leads, purchases, subscriptions, whatever.
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Ration Your Attention
People do not realize that the media is paid to get your attention. For a journalist, silence rarely surpassed any word.
Nassim Taleb, “Fooled by Randomness”
Source: curatedalpha.com
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Continuations: The Return of the Capital Intensive Startup
continuations:
This post is a bit more thinking out loud than usual but I am grappling with what I perceive to be a big change in the startup landscape. Here are some of its symptoms: the return of TV, print and subway ads for Internet companies; Uber subsidizing their drivers to prop up NY supply; Level Up…
Continuations: The Return of the Capital Intensive Startup
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saila:
Pretty obvious results in hindsight, but this is a useful map of app engagement on mobile devices
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Subscriptions Versus Ads
[T]here’s a dark lining to Facebook’s mobile triumph. The company is transitioning to a business, mobile advertising, that just isn’t very good, yet. Just last week, Google announced that mobile clicks were dragging down the average value of their ads. This was a harsh reality check. On a desktop, clicking a Google ad is worth $1. On a phone, it’s worth $0.50. The more users move from desktops to phones, the cheaper the clicks.
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Infographics - Canada's Internet Economy (from BCG)
Handy infographic on the Canadian Internet and ECommerce Industry from BCG (“The Internet Economy in the G-20”, published back in January 2012. Infographics - Canada’s Internet Economy (from BCG)
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