If you want to see disruptive change in the textbook market, then, you’d need to identify both a potential supplier of the product with no stake in propitiating the incumbents, and a buyer of the product for whom the product solves a problem. My suspicion is that your best bet would be to have the supplier and the purchaser be, in some sense, the same entity.

aka “a network”

Noah Millman » Textbook Cases

(via fred-wilson)

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